The most probable selling price (MPSP), prepared by a Sunbelt business broker, represents what the business would sell for on an open market as is, in use, and in place. It factors the true earnings of the business, the state of the business, the associated risks and what the market is willing to pay for the business. A seller’s expectations need to be in line with the market reality in regards to the most probable selling price (MPSP) of the business, as well as the length of time it may take to sell the business. While there are many factors that affect the time it takes to sell a business (the asking price, the buyer’s ability to secure financing to purchase the business, local economic conditions, the nature of the business and where it is located, etc.) a period of 6 to 24 months is typical.