The Most Probable Selling Price (MPSP), prepared by our team for the seller’s eyes only, represents what your business would most probably sell for on an open market as is, in use, and in place. It factors the true earning potential of your business, the current state of your business, the associated risks and what the market is would be willing to pay for your business. A seller’s expectations need to be in line with the market reality in regards to the most probable selling price (MPSP) of the business, as well as the length of time it may take to sell the business. While there are many factors that affect the time that it will take to sell a business (the asking price, the buyer’s ability to secure financing to purchase the business, local economic conditions, the nature of the business and where it is located, etc.) a period of 6 to 18 months is typical.